Explore part-time, self-paced online courses designed by the industry professionals at Metalworks Institute—Canada’s premiere school for music and entertainment. Whether you’re diving into audio production, recording, music business, or songwriting, earn a recognized certificate and gain real-world skills from the comfort of your own home.
This course provides a comprehensive overview of entertainment management, guiding students through the core responsibilities of managing artists in today’s evolving industry. From understanding industry sectors and the role of a manager to exploring different management positions, contract negotiations, brand development, and securing label and publishing deals, the course equips students with the practical knowledge and strategic skills needed to support and grow an artist’s career. Through real-world examples and industry insights, students will learn how to navigate professional relationships, build sustainable careers for artists, and adapt to modern trends in music, film, and live events.
Module one introduces the fundamentals of entertainment management, exploring the key roles, industry sectors, and the distinct responsibilities of managers compared to other team members. It also highlights current industry trends, challenges, and career opportunities through real-world case studies and comparisons of independent and signed artist environments.
Module two explores the various types of managers in the entertainment industry, detailing their specific roles, responsibilities, and how they support artists throughout different career stages. It emphasizes team dynamics, communication, and the differences between managers and other key professionals like agents and publicists.
Module three breaks down the structure and purpose of management agreements, covering essential terms, commission models, and legal responsibilities. It also addresses negotiation strategies, potential pitfalls, and the importance of legal counsel in protecting both the artist and manager.
Module four focuses on developing and promoting an artist’s brand, emphasizing consistency in image, messaging, and audience engagement across platforms. It also covers strategic promotion, public relations, and funding opportunities to strengthen market presence and support long-term career growth.
Module five examines how artists secure label and publishing deals, highlighting the roles of A&R, demos, networking, and deal types like 360 and distribution agreements. It also explores the manager’s role in negotiations, the fundamentals of publishing rights, and DIY alternatives for independent artists.
Module one introduces the fundamentals of entertainment management, exploring the key roles, industry sectors, and the distinct responsibilities of managers compared to other team members. It also highlights current industry trends, challenges, and career opportunities through real-world case studies and comparisons of independent and signed artist environments.
Module two explores the various types of managers in the entertainment industry, detailing their specific roles, responsibilities, and how they support artists throughout different career stages. It emphasizes team dynamics, communication, and the differences between managers and other key professionals like agents and publicists.
Module three breaks down the structure and purpose of management agreements, covering essential terms, commission models, and legal responsibilities. It also addresses negotiation strategies, potential pitfalls, and the importance of legal counsel in protecting both the artist and manager.
Module four focuses on developing and promoting an artist’s brand, emphasizing consistency in image, messaging, and audience engagement across platforms. It also covers strategic promotion, public relations, and funding opportunities to strengthen market presence and support long-term career growth.
Module five examines how artists secure label and publishing deals, highlighting the roles of A&R, demos, networking, and deal types like 360 and distribution agreements. It also explores the manager’s role in negotiations, the fundamentals of publishing rights, and DIY alternatives for independent artists.
Required Hardware (minimum):
Laptop Computer (PC or Mac)
Specifications:
Minimum 3.0 GHz Processor
16GB RAM (64 Bit)
256GB SSD
Shareable Certificate
Taught in English
Self-paced Learning
Course Evaluations:
5 Quizzes & 1 Final Exam
Estimated Time to Complete:
13-18 Hours
Course Availability:
On-Demand
This course provides a comprehensive overview of entertainment management, guiding students through the core responsibilities of managing artists in today’s evolving industry. From understanding industry sectors and the role of a manager to exploring different management positions, contract negotiations, brand development, and securing label and publishing deals, the course equips students with the practical knowledge and strategic skills needed to support and grow an artist’s career. Through real-world examples and industry insights, students will learn how to navigate professional relationships, build sustainable careers for artists, and adapt to modern trends in music, film, and live events.
Module one introduces the fundamentals of entertainment management, exploring the key roles, industry sectors, and the distinct responsibilities of managers compared to other team members. It also highlights current industry trends, challenges, and career opportunities through real-world case studies and comparisons of independent and signed artist environments.
Module two explores the various types of managers in the entertainment industry, detailing their specific roles, responsibilities, and how they support artists throughout different career stages. It emphasizes team dynamics, communication, and the differences between managers and other key professionals like agents and publicists.
Module three breaks down the structure and purpose of management agreements, covering essential terms, commission models, and legal responsibilities. It also addresses negotiation strategies, potential pitfalls, and the importance of legal counsel in protecting both the artist and manager.
Module four focuses on developing and promoting an artist’s brand, emphasizing consistency in image, messaging, and audience engagement across platforms. It also covers strategic promotion, public relations, and funding opportunities to strengthen market presence and support long-term career growth.
Module five examines how artists secure label and publishing deals, highlighting the roles of A&R, demos, networking, and deal types like 360 and distribution agreements. It also explores the manager’s role in negotiations, the fundamentals of publishing rights, and DIY alternatives for independent artists.
Required Hardware (minimum):
Laptop Computer (PC or Mac)
Specifications:
Minimum 3.0 GHz Processor
16GB RAM (64 Bit)
256GB SSD
Shareable Certificate
Taught in English
Self-paced Learning
Course Evaluations:
5 Quizzes & 1 Final Exam
Estimated Time to Complete:
13-18 Hours
Course Availability:
On-Demand
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