Entertainment Management II

Category Music Business, ON SALE

Sale CAD

Associated Courses

Overview

This advanced course in entertainment management focuses on the strategic and operational skills required to guide artists through long-term, sustainable careers. Covering career development, touring logistics, financial management, digital strategy, and professional ethics, the course equips students with the tools to manage every aspect of an artist’s career in today’s complex entertainment landscape. Through practical case studies and real-world applications, students will learn to make data-driven decisions, build strong fan engagement, and uphold ethical standards while navigating the business and creative needs of modern artists.

Module One: Career Development & Goal Setting

Module one focuses on strategic career planning and goal setting, helping managers define an artist’s vision while creating actionable short, mid, and long-term plans. It also covers productivity tools, development timelines, and real-world case studies to guide artist growth through measurable milestones and targeted progress tracking.

Module Two: Tour & Live Event Management

Module two dives into the logistics of tour and live event management, outlining the responsibilities of tour managers and the critical steps involved in planning, executing, and reviewing a tour. From budgeting and booking to crisis management and post-tour reporting, this module equips managers with the tools to run smooth, successful live events.

Module Three: Business & Financial Management for Artists

Module three covers the essentials of business and financial management for artists, including budgeting, forecasting, and handling multiple revenue streams like royalties and merchandise. It also addresses tax responsibilities, team payments, and when to bring in financial professionals to support sustainable career growth and financial health.

Module Four: Digital Platforms, Analytics & Fan Engagement

Module four explores how digital platforms and analytics shape modern artist careers, teaching managers to use data-driven strategies for fan engagement and growth. It covers content planning, marketing tools, ad campaigns, and emerging technologies like NFTs and Web3, supported by real-world case studies.

Module Five: Ethics, Legal Issues & Professional Conduct

Module five addresses the ethical and legal responsibilities of entertainment managers, emphasizing fiduciary duty, transparency, and professional conduct. It explores conflict resolution, intellectual property, and how to avoid exploitative practices, reinforcing trust and integrity in artist-manager relationships.

Module one focuses on strategic career planning and goal setting, helping managers define an artist's vision while creating actionable short, mid, and long-term plans. It also covers productivity tools, development timelines, and real-world case studies to guide artist growth through measurable milestones and targeted progress tracking. Module two dives into the logistics of tour and live event management, outlining the responsibilities of tour managers and the critical steps involved in planning, executing, and reviewing a tour. From budgeting and booking to crisis management and post-tour reporting, this module equips managers with the tools to run smooth, successful live events. Module three covers the essentials of business and financial management for artists, including budgeting, forecasting, and handling multiple revenue streams like royalties and merchandise. It also addresses tax responsibilities, team payments, and when to bring in financial professionals to support sustainable career growth and financial health. Module four explores how digital platforms and analytics shape modern artist careers, teaching managers to use data-driven strategies for fan engagement and growth. It covers content planning, marketing tools, ad campaigns, and emerging technologies like NFTs and Web3, supported by real-world case studies. Module five addresses the ethical and legal responsibilities of entertainment managers, emphasizing fiduciary duty, transparency, and professional conduct. It explores conflict resolution, intellectual property, and how to avoid exploitative practices, reinforcing trust and integrity in artist-manager relationships.

Requirements

Required Hardware (minimum): Laptop Computer (PC  or Mac) Specifications: Minimum 3.0 GHz Processor 16GB RAM (64 Bit) 256GB SSD

DETAILS TO KNOW

Shareable Certificate

Taught in English

Self-paced Learning

Course Evaluations: 5 Quizzes & 1 Final Exam

Estimated Time to Complete: 13-18 Hours